How You Use Social Media To Improve Your Company’s Branding - Brand awareness is necessary no matter what kind of business you run as long as you want it to be successful, let it be B2B or B2C. There are almost 2 billion people on the Internet which means the chances of finding your target audience on any of the platforms are high. Infoquest is a pioneer as a Digital Marketing Agency in Dubai that is there to squash your doubts about using Social media to bolster your branding efforts. In this article, we will also tell you how to find a Social Media Agency in Dubai so that your hard-earned money is not washed down the drain.
Here is how you can brand your company using social media:
Create a logo that talks about your brand:
A successful and attractive logo talks about you more than you assume it does. It is powerful in itself and it shows that hiring your company would only add value to them. The association will sound positive because your logo shows that you are a successful company that is aiming for glory. Only a good social media agency in Dubai will be able to help you create a logo that understands the nitty gritty of your business and design one accordingly that is pleasing to everyone’s eyes.
Choose the right network for you:
If you are going to sell management courses, Tumblr or Snapchat may not be the greatest place for you to create a brand. There are hundreds of social media networks and it is impossible to work on the best ones alone as sometimes you need to take a leap of faith on a new platform because it might be the next big thing. Find the network that works best with your goals. If your target audience is generic, the best network would be Facebook and Instagram. Talk to Infoquest for Facebook Marketing in Dubai.
Have a unique voice:
Each post of yours on social media portals should reflect your brand’s personality. It might take some time to come to a conclusion as to what you want your voice to be. As you proceed in your day-to-day activities, when you converse with your customers, achieve milestones, and other similar things, you will eventually understand and know how you want to sound and be looked upon by others. Latch on to that and connect with people with that voice. Some of the most popular behaviors that consumers want from brands are the following: Funny, Trendy, Casual, Snarky, Politically correct, Transparent, and Honest. For a Digital Marketing Agency in Dubai that understands consumer behavior and how companies should communicate with their customers and prospects, get on a discovery call with us to see if we are a perfect fit for each other.
Being consistent is vital to your brand as people tend to forget about you if you do not talk and market about yourself often. In fact, do not post every day either, but be consistent. It will take some time for you to understand the frequency with which you should be posting because you need to get a hang of what your customers are expecting from you. You can also use tools to find out when your customers are most active so that you know you can engage at that time often.
People love stories. Period. There are no Ifs and Buts about that. That is why movies are some of the most consumed forms of entertainment. Stories have the effect of hooking people to your content. Involve customers in your story and they would be more than happy to engage with you next time as well. An excellent place to share stories about your company and any other achievements is on your official Facebook page where you can find a lot of potential customers too. If you achieve something, when you get funding, when you change office or you have bagged a big client, these are all times to celebrate and a nice opportunity for you to showcase what you do. If you are looking for a company that can help you with Facebook Marketing in Dubai, look no further as we can give you a plan that will up your prospects.